Online Betting Games India – Dark side of online gambling: From indebted individuals to broken families, online gambling needs to be regulated in India
There have been many cases where people have ruined themselves financially and even committed suicide because they were addicted to online games and gambling. The only way to stop this is to regulate the industry like we regularly regulate gambling.
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This article is part of a larger series on online gaming in India. Previous articleWhy online gaming platforms want their users to believe that their products are a game of skill. Click here to read the article.
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Online gaming has become extremely popular in India and has become a huge industry, with millions of people spending crores of rupees on various games every year. For the government, it is also a major source of tax revenue. However, the industry is largely unregulated, with little or no government oversight or legislation governing it. Basically this means that people involved in online gaming, especially since players have little or no protection against online gaming platforms.
There have been many cases where people have ruined themselves financially and even committed suicide because they were addicted to online gambling. Image credit: Pexels
No matter how you feel about online games, whether you consider them a game of skill or a game of luck, the fact is that online games are highly addictive. There have been several cases where people addicted to online gambling have bet their life savings on various games. Matters take an uglier turn when people commit suicide due to online gambling and financial loss.
As with most online gaming platforms, especially fantasy league platforms, we need to see something like this because it reveals many of the secret tricks that these platforms use.
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In their ads, they will often show a “real” customer who will originally be from a very humble background, making it big because of their profits from the platform. Or a variation of that ad would be a rural man from a middle-class background who “wins” a high-end car.
The message is clear – if this person can win this big, so can you. The kicker in all of this? All the sob stories featured during this campaign are scripted.
A very popular fantasy league platform runs a similar promotion and has a who’s who of cricket to join. The ad campaign was carried out extensively on television during the IPL and other events as well as on YouTube.
Additionally, this fantasy league app has gotten a ton of YouTube influencers to promote the app using 15-30 seconds of space in their videos. On an average, these YouTubers will have about a million or more subscribers and an average of about 2 lakh views per month. Video, which is not much.
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What is surprising is that each YouTuber averaged around 2-2.5 lakh views for this campaign, amounting to 6-7 figures for an integration. Cricketers and actors who promoted this app were paid thousands of kroner.
To push potential customers over the edge and get them to eventually sign up, these platforms will run another set of lucrative promotions – new players will either be offered small amounts of in-game currency that they will win for playing against bots.
Or they entice users to spend a rupee on the game to win an iPhone or some other prize. The moment a user spends their first rupee on such apps, the developers have broken the most important barrier to collect more money from them.
These games are designed in a way that is highly addictive is a completely different story. Starting to win, players are first fed when they are paired with bots in some of these betting games, as user interfaces and animations are designed to maximize wins and minimize losses, forcing users to lose perspective and reality.
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These gaming apps also create a sense of urgency and false achievement. Because of this, players are forced to play for long periods of time without breaks, pay high fees and participate in multiple games and tournaments, all with their own money.
A 29-year-old woman reportedly ended her life after losing 200 grams or 20 tolas or gold jewelery and her sister’s Rs 3 lakh in online gambling. During the lockdown, he reportedly got addicted to online gambling, due to which he mortgaged 20 tolas within a certain period, but lost money in online gambling. He borrowed Rs 1.5 lakh from his two sisters to recover the panned jewelery but lost that money too.
In another incident, a 39-year-old woman committed suicide after her unemployed husband, who was addicted to online gambling, lost around Rs 20,000 in online rummy. That money was earmarked for their son’s school fees.
These two are the first of many cases in Tamil Nadu due to which the previous AIADMK government completely banned online gambling And that decision was harsh and at best a knee-jerk reaction, showing that there is a serious need to regulate such games. The Madras High Court later overturned the ban and asked them to come up with a proper rule instead of banning these games.
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The biggest problem with the lack of regulation of online gambling in India is the possibility of fraud. As there are no clear laws or regulations governing the industry, players may be at risk of being cheated by unscrupulous individuals or companies.
For example, players may be promised prizes or awards that never materialize, or they may be asked to pay upfront for the opportunity to participate in a game or tournament, only to find out the event does not exist.
In many cases, especially with offshore gaming platforms, games have been found to be rigged. On many platforms, games like poker and rummy are played in such a way that new players have a better chance of winning, but only in the beginning. The more time and money they spend on these games, the more they start losing.
To keep these players engaged, this platform’s algorithm will ensure that they win a game or two just as the player’s interest starts to wane.
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It is essential for online betting games and fantasy leagues to legally appear as games of skill as opposed to games of chance But the way these online games have to position themselves to the public is that anyone can win, and more importantly, win big.
In fact, most online gaming platforms struggle to straddle the thin line between appearing as a game of skill and a game of luck.
On the one hand, these platforms want to be considered a game where even the most inexperienced players can win and do so without being considered a game of luck. Only then will they be able to get more players on board.
On the other hand, these games must present themselves as games of skill or they will be taxed at much higher rates, and subject to many other, state-mandated rules that govern how the state’s gaming industry operates.
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Gambling needs regulation, especially when players become addicted and when serious financial risks are involved. The lack of regulation in the online gaming industry, especially how the market itself in India, has led to some serious consequences for individuals and families. A set of proper rules will go a long way to protect people from the dark side of online gambling.
More importantly, however, it will also be a boon to the industry. States and Union Territories in India where gambling is not only legal but also regulated, such as Goa, Sikkim and Daman, show that when the industry is regulated and not just taxed, it thrives very well. Moreover, the regulations of online gaming will help the industry to grow faster and also remove all the fears of the potential investors.
This article is part of a larger series on online gaming in India. Click here to read other articles in this series.
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